Prepared, Not Paranoid.
ApocaPack helps UK households assess, understand and improve their preparedness for common emergencies — through interactive assessments, readiness scoring, practical guidance and carefully selected product recommendations.
Practical, not paranoid
We focus on power cuts, floods, breakdowns and storms — the things that genuinely happen in the UK.
UK-centric guidance
Call 105 for power cuts, Floodline for flooding, and advice tuned to British homes and weather.
Transparent recommendations
Every product page shows the pros and the cons, and every affiliate link is clearly labelled.
Family-first
Preparedness that fits around children, older relatives and pets — not survivalist fantasy.
How we make money
ApocaPack does not sell products. We are an affiliate-led preparedness platform: when you buy through a link on this site, we may earn a referral commission from retailers such as Amazon. This never affects the price you pay, and it never buys a place on our recommendations — every pick is chosen on merit, with its drawbacks listed alongside its strengths.
Guidance here is general information rather than professional emergency advice. In a life-threatening emergency, always call 999.
Take the AssessmentGet the free 72-Hour Household Checklist
One page, made for the fridge door: what your house needs for three days without power or water. Download it free — no email or newsletter subscription required.
- Water, power, food and first aid
- Space to note where things are kept
- Prints fine in black and white