Nothing is made yet. These are the four designs we'd like to produce, now in a few colourways, with 'Prepared, Not Paranoid.' on the back of the hoodie and tee. Tell us the colour and size you'd want and we'll only make the ones enough people actually want. No payment now, and we'll email you once, when there's news.
Coming soonThe one we most want to make
Heavyweight hoodie with the ApocaPack shield embroidered on the chest and 'Prepared, Not Paranoid.' printed across the back. Brushed inside, built for cold sheds, dog walks and power cuts.
Back: Big two-line orange print across the shoulders — 'PREPARED,' / 'NOT PARANOID.'
Around £45 (indicative)
Coming soonEveryday, understated
Organic heavyweight cotton tee with a small orange shield on the chest and 'Prepared, Not Paranoid.' printed across the shoulders. Nothing shouty — just a quiet nod to being the household that's sorted.
Back: Two-line orange print across the shoulders — 'PREPARED,' / 'NOT PARANOID.'
Around £22 (indicative)
Coming soonWorks when the kettle doesn't
Enamel mug with a contrast rim and the tagline wrapped round the back. Camping stove safe, and the mug you'll actually reach for when the power is off and the gas ring is on.
Back: Two-line orange print on the reverse — 'PREPARED,' / 'NOT PARANOID.'
Around £14 (indicative)
Coming soonWinter kit essentials
Ribbed beanie plus an embroidered ApocaPack patch for your grab bag, jacket or car kit. Sold as a pair.
Around £18 (indicative)
Prices are indicative only and may change. Registering interest is not an order and doesn't commit you to buying anything. We store your email address solely to let you know if the item is produced — see our privacy policy.